Monday, May 31, 2010

The Revolution is Here!

I'm sure Garrett Brown is a well-meaning guy, but his full page ad out today, appearing in dailies at the cost of a pretty penny, is a bit, well, underwhelming.

Garrett works with the tar sands industry on restoration, and is trumpeting the fact that due to breakthrough research, they are now planting trees as part of their restoration efforts, after they strip mine an area.

But, er, planting trees as a breakthrough?

We clearly have a long, long way to go. The newspapers can only rub their hands at the prospect of all that ad revenue they will get with every little thing the tar sands industry tries out.

Meanwhile, the planet burns.

Matt Price
Policy Director
Environmental Defence